How to Get More Signups from Your Newsletter Signup Forms
Newsletter subscribers are one of your most important and valuable assets, especially when your business is based on sales. They are soft leads that can end up as your customers or clients, provided you nurture them enough. Your results are good only if you get good quality leads – the right people you want for your business – to subscribe to your newsletter signup form.
That is why today you will learn more about boosting your email subscriber list and obtaining good quality leads in no time. Let’s begin!
Newsletter signup forms are used to collect email addresses from prospects. You can use these forms by embedding them on a web page or on social media. Visitors can then fill them out and subscribe to your email newsletter.
The great thing with them is that you build a lead collection you can later nurture through email campaigns. Over time, this email list can turn into a great source of revenue.
Newsletters are key to any marketing strategy that goes on online nowadays. As soon as you have a list of subscribers, you can send them communications and allow your brand to reach out to them without relying on intermediaries or social media.
Most customers also like newsletters because social media media is failing them. Because of social media algorithms, they can miss out on your posts, so they can skip seasonal sales or product releases, for example. Many website visitors will fill out a newsletter signup form to guarantee they stay up to date with your messages as you release them.
Five reasons to use a newsletter signup form:
- Engagement growth
- Relationship nurturing
- Lead conversion
- Sales growth
- Opportunity identification
How to grow your email subscriber list
There are a number of things you can do to encourage visitors to fill out this newsletter signup form. Let’s quickly discuss some examples:
Simplify your signup process
Keep things simple and text-light. You can deter prospectives by using a long form. Use only essential fields like email address and name. If you are looking for additional information, use optional fields for them. The fewer steps required, the more likely users will complete the signup process.
Offer a clear value proposition
When users sign up, they unlock a variety of valuable benefits designed to improve their experience. They gain access to free resources that can help them stay informed and improve their skills. They will receive exclusive industry insights that keep them ahead of the curve and informed about the latest trends and developments.
Members enjoy special discounts not available to non-members, making it easier and more affordable to access premium services and products. By choosing to sign up, users can take full advantage of these offerings, ensuring they are well-equipped to navigate their industry effectively.
Use eye-catching CTAs
Have a call to action to convince website visitors or social media perusers to sign up! Persuade visitors with phrases like “ join our community” or “subscribe for updates”. Ensure the CTA is in bold and stands out with strong colors.
Forms placement
To maximize visibility for your newsletter signup form, it’s crucial to position it strategically on your website. The top of your homepage is ideal, as it’s typically the first spot users glance at when they arrive.
Incorporating the form within a blog post can effectively capture the interest of readers who engage with your content. Another effective approach is to use a pop-up, which can attract attention and encourage sign-ups without interrupting the browsing experience. By placing your form in these optimal locations, you increase the likelihood of converting visitors into subscribers.
Build trust with privacy assurances
We understand how important privacy is to visitors. That’s why we want to assure them that their data is safeguarded; for instance, we prioritize their confidentiality by never sharing their email with third parties. Additionally, they have the freedom to unsubscribe at any time, ensuring they remain in control of their communication preferences.
To improve your credibility and encourage more visitors to subscribe to your newsletter, it’s beneficial to showcase the trust others place in you. Consider displaying the number of current subscribers prominently near your signup form; this acts as social proof that many people value your content.
Including testimonials from satisfied readers can offer persuasive endorsements of your newsletter’s quality and relevance. If you have recognizable client logos from companies or individuals you’ve worked with, featuring these near your signup area can further establish your trustworthiness and authority in your field.
This combination of social proof elements can significantly increase the likelihood of visitors choosing to join your mailing list.
Do regular tests
Once you’ve created your newsletter signup form, it’s time to make some fine-tuned changes. Experiment with form designs, CTA wording and button colors, and the form placement on your site. What works for one audience may not work for another.
Give A/B tests a chance, they may open the door to new audiences you haven’t thought of. You can get insights into what your audience responds to and make the necessary changes to improve your product or service further.
Incentivize your subscribers
Offer them a freebie to motivate them. You could offer an e-book filled with valuable insights, a discount code that gives them significant savings on future purchases, or access to exclusive content that they won’t find anywhere else. Position this enticing offer close to the sign-up form to make it impossible for them to resist taking action.
Follow-up immediately
After someone signs up, send a confirmation email with a warm welcome and the promised value. This smooth onboarding experience can encourage new subscribers to stay engaged with your brand.
This welcome email is an accessible and easy way to communicate with subscribers. You help them learn more about your company and brand, and you show them what your newsletters can offer. It sets a tone and value immediately after signup, which increases the chances they will become customers. If you email them months after signing up, you risk them forgetting who you are or what you sell and increase their chance of unsubscribing.
Conclusion
Knowing the above ways to grow your newsletter lists can only help you grow your database with prospectives that, in time, you can nurture into clients. It’s up to you and a good form builder solution like 123FormBuilder to achieve results and ultimately sell more.
