How RTÉ Boosts Audience Engagement with 123FormBuilder
Ireland’s national broadcaster, Raidió Teilifís Éireann (RTÉ), uses 123FormBuilder to effectively engage with their audience by facilitating the upload of user-generated content. This allows RTÉ connects more closely with its audience and encourages active participation.
Business Challenge
To keep up with diverse and large-scale audience engagement activities, RTÉ needed an efficient way to collect and manage high volumes of submissions of user-generated content. Their challenge lies in the cyclical nature of these events—form submissions can surge dramatically during popular campaigns. For instance, in one recent month, RTÉ handled around 5.000 submissions across multiple forms, with some events alone generating up to 30,000 submissions. This scale demands a system that can handle such spikes while ensuring smooth user experiences and secure data handling.
Implementing 123FormBuilder
RTÉ integrated 123FormBuilder to simplify the submission process across its campaigns. With forms averaging 10 to 20 fields, RTÉ keeps participation easy and engaging for users.
Key features they rely on include:
- File Upload Capabilities: For campaigns that require participants to submit pictures or other files, RTÉ uses upload fields to easily collect and manage this content.
- User-Friendly Interface: With a drag-and-drop form builder, RTÉ’s team can create and adjust forms quickly, without needing specialized technical skills.
- Scalability: RTÉ has 27 of 31 licenses actively in use, allowing the team to flexibly scale form usage according to the demands of specific campaigns across the organization which spans editorial from television, radio and digital as well as sponsored commercial campaigns.
Results Achieved
The partnership between RTÉ and 123FormBuilder has delivered tangible benefits:
- Increased Engagement: Tailored forms for that encourage user content submissions (video, audio and imagery) have driven higher participation rates, amplifying RTÉ’s connection with its audience.
- Efficient Data Management: The platform enables RTÉ to efficiently manage over 108,000 files, meeting data security standards and enhancing compliance.
- Enhanced Operational Efficiency: Seamlessly managing large volumes of submissions has reduced the need for manual processing, freeing RTÉ’s staff to focus on what they do best—creating compelling content.
- Centralised infrastructure: Using 123 FormBuilder across the organisation has centralised activity and administration, ensuring that we maintain high standards in terms of audience engagement and the management of data in a GDPR context.
123Formbuilder has allowed us centralise the important activity of audience engagement in the area of user-generated content submissions. We also intermittently use the forms for voting or quizzes, but the priority across the organisation has been the seamless management of user content submissions. Our annual Toy Show – one of the most watched programmes on RTE – has routinely used 123 Formbuilder to allows us manage the submission of showreels from children around the country looking to perform on the show. The administration capabilities allow multiple team members to easily assess and judge the submissions and shortlist in realtime. We also use 123Formbuilder for our Eurovision entries, with songwriters around the country uploading their songs to be judged. Neil Leyden, Head of RTÉ
Conclusion
RTÉ’s strategic use of 123FormBuilder exemplifies how an enterprise form builder can enhance audience engagement and streamline data collection processes. By effectively managing high submission volumes and simplifying user interactions, RTÉ continues to fulfill its vision of celebrating Irish culture while cultivating a strong connection with its listeners.
