All Articles

  • Customer Feedback Questions You Should Dare to Ask

    Done incorrectly, customer feedback questions can feel like a kid constantly asking his mom “why?” (at the very least) and downright annoying (...

  • The CROverview: An Extensive Look at Conversion Rate Optimization

    What is Conversion Rate Optimization? CRO, in short, Conversion Rate Optimization on its full name, is a relatively new branch of digital market...

  • Company Values Face-Lift

    There comes a time when, along their intricate journey, both the company and the people that comprise it reach a certain level of maturity. That ...

  • Touchpoint Mapping in Event Marketing

    Event marketing goes beyond pretty arrangements and just being there for the sake of it.  Done well, event marketing can become part of ...

  • We Are Discontinuing Support for Internet Explorer 11 on March 31st 2020

    We maintain and develop the 123FormBuilder platform to support the latest and most stable web-browser versions. We highly recommend updating your...

  • Conditional Logic: The Backbone of Smart Forms

    Conditional logic is everywhere. You will find it in grammar, you see it in programming, and yes, you might not be surprised by this (given what ...

  • [Infographic] The Ultimate Contact Form Checklist for 2020

    Go through this checklist whenever you are thinking of building or updating a contact page or whenever you decide to include a contact form in an...

  • Why Data Governance Is Having a Moment

    These days the reminders are everywhere that success depends on data-driven decision making (DDDM). That no organization is too small to levera...

  • The Ultimate Event Marketing Checklist, from A to Z

    The first time I participated in anything related to event marketing, I had no idea what was going on. There was the pre-planning buzz, I had b...

  • Top 7 Pieces of Innovative Technology that Spook Us Out

    Sugar, spice, and everything nice, technology’s evolving, but what is the price? In 1984, Arnold Schwarzenegger was (finally) making it big in H...

  • Guest Checkout vs. Customer Accounts: The Ultimate eCommerce Question, Answered

    The battle between guest checkouts and registered accounts is fiercer than ever.  As of this year, it is estimated that by 2021, there will be...

  • The Quantified Self: Data Fetishism in the 21st Century

    It's a good thing the moon landing happened in 1969 - because if it had happened today, Armstrong would've had to wear at least two devices to pr...

  • The Net Promoter Score – What It Is, How to Calculate It, and Everything in Between

    The Net Promoter Score is a wide topic - one that is quite heavily debated and discussed in the cyber business area (preponderantly in eCommerc...

  • The Best Guide on How to Improve Customer Retention in Ecommerce

    I have said it before, and I will repeat it: I am the biggest, nerdiest, most passionate eCommerce consumer in history. Naturally, I always lean ...