The 123FormBuilder Blog

The essential guide to setting up, customizing, and optimizing online forms. Written by the 123 team, our amazing customers, and top business experts.

All Articles

  • Form Tips 8 m

    Customer Feedback Methods

    What is the best way to get customer feedback? Customer feedback methods can be downright confusing when you have no idea where to start...

  • Form Tips 9 m

    Shopping Cart Abandonment: Don’t Sweep This Issue under the Rug!

    The thing with language (in this specific case, English) is that although personal abandonment issues and legal abandonment issues are very much ...

  • Form Tips 7 m

    The Big Data Pyramid | From Data to Wisdom

    We have seen big data analytics go from a hip buzzword to a flourishing market accounting for nearly $10 billion, in less than a couple of deca...

  • Form Tips 6 m

    Are Contact Forms Outdated?

    We stumbled upon an idea according to which people aren't using contact forms anymore. According to some, the preferred method of contact is (and...

  • Form Tips 8 m

    Mobile Checkout Conversion Growth Tips

    According to the latest studies, nearly 50% of the people on the internet (mind you, almost three billion of them!) use their phones to connect t...

  • Form Tips 6 m

    Where Do Contact Forms Fit in a Page: Above or Below the Fold?

    I can only imagine the chats the guys had over the first newspaper ever published and how they must have argued on what to put under the fold and...

  • Guides 5 m

    The Small Village of Big Data

    Don’t worry, it’s just a bit of salmonella, it won’t do you any harm is not the kind of sentence you hear about very often – but somehow, don’t...

  • Form Tips 7 m

    Data Hygiene in the Attention Economy

    Greetings, fellow data-driven pioneer, Put on your data-enthusiast cap, grab some popcorn, sit back, and indulge. Within the twelve or s...

  • Form Tips 6 m

    Customer Feedback Tools: A Battle against Absurd Communication

    A world where customer feedback and customer feedback tools do not exist is a world of absurd noncommunication. Just like the pupil and the pro...

  • Form Tips 7 m

    Are You a Robot? The Why and How’s of CAPTCHA

    I am not a robot. No, dear website I am trying to sign up on, I am not a robot. No, esteemed Customer Support service I am trying...

  • Form Tips 8 m

    Checkout Process Optimization: Top 3 Misconceptions to Avoid

    Does your shopping cart have abandonment issues? Of course, it does. They all do. So, before we get started, consider this: your checkout process...

  • Form Tips 9 m

    The Guest Checkout Saga: Will It Make or Break Your eShop?

    Welcome to Fast’n’Easy, where instant gratification comes at the push of a button and happiness is delivered by your friendly local FedEx, every ...

  • Form Tips 8 m

    Contact Form Design: Dos and Don’ts

    Are you aiming for a high-converting design for your contact form? Here's a list of do's and don'ts that will help you design the perfect conta...

  • Form Tips 3 m

    It Takes a Village: How Online Forms Can Foster Collaboration in School Health Care

    To paraphrase a famous African proverb, looking after the well-being of the young is a responsibility too large for parents to handle alone. The ...

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