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Best Practices

Setting up forms and other basic or advanced things you can do to sky-rocket your data collection.

  • Guest Checkout vs. Customer Accounts: The Ultimate eCommerce Question, Answered

    The battle between guest checkouts and registered accounts is fiercer than ever.  As of this year, it is estimated that by 2021, there will be...

  • The Net Promoter Score – What It Is, How to Calculate It, and Everything in Between

    The Net Promoter Score is a wide topic - one that is quite heavily debated and discussed in the cyber business area (preponderantly in eCommerc...

  • The Best Guide on How to Improve Customer Retention in Ecommerce

    I have said it before, and I will repeat it: I am the biggest, nerdiest, most passionate eCommerce consumer in history. Naturally, I always lean ...

  • Customer Feedback Methods

    What is the best way to get customer feedback? Customer feedback methods can be downright confusing when you have no idea where to start...

  • Shopping Cart Abandonment: Don’t Sweep This Issue under the Rug!

    The thing with language (in this specific case, English) is that although personal abandonment issues and legal abandonment issues are very much ...

  • The Big Data Pyramid | From Data to Wisdom

    We have seen big data analytics go from a hip buzzword to a flourishing market accounting for nearly $10 billion, in less than a couple of deca...

  • Mobile Checkout Conversion Growth Tips

    According to the latest studies, nearly 50% of the people on the internet (mind you, almost three billion of them!) use their phones to connect t...

  • Data Hygiene in the Attention Economy

    Greetings, fellow data-driven pioneer, Put on your data-enthusiast cap, grab some popcorn, sit back, and indulge. Within the twelve or s...

  • Customer Feedback Tools: A Battle against Absurd Communication

    A world where customer feedback and customer feedback tools do not exist is a world of absurd noncommunication. Just like the pupil and the pro...

  • Are You a Robot? The Why and How’s of CAPTCHA

    I am not a robot. No, dear website I am trying to sign up on, I am not a robot. No, esteemed Customer Support service I am trying...

  • Checkout Process Optimization: Top 3 Misconceptions to Avoid

    Does your shopping cart have abandonment issues? Of course, it does. They all do. So, before we get started, consider this: your checkout process...

  • The Guest Checkout Saga: Will It Make or Break Your eShop?

    Welcome to Fast’n’Easy, where instant gratification comes at the push of a button and happiness is delivered by your friendly local FedEx, every ...

  • Contact Form Design: Dos and Don’ts

    Are you aiming for a high-converting design for your contact form? Here's a list of do's and don'ts that will help you design the perfect conta...

  • It Takes a Village: How Online Forms Can Foster Collaboration in School Health Care

    To paraphrase a famous African proverb, looking after the well-being of the young is a responsibility too large for parents to handle alone. The ...