Top 6 Conversational Marketing Tools to Boost Your Sales
Conversational marketing tools have been a “thing” for years now – they’re there when you need support for purchasing an item or service. You interact with them when you speak online with customer service, and they are there when you need help, saving time and money for the business that employs them. These tools not only provide instant support but also streamline processes, making your business more efficient and productive.
There are many conversational marketing tools available on the market at the moment – so which is right for you? Well, you’re in the right place, as this article provides six options you can implement to help your business thrive.
What Is a Conversational Marketing Tool?
First, let’s figure out what a conversational marketing tool is. This type of software engages potential customers in various ways, with customized one-on-one conversations. Its goal is to identify product recommendations or offers for website visitors. But it’s more than that. It can be used to identify interested buyers, answer questions or concerns, find the most adequate items for a potential customer, and even send customers to payment gateways to close a transaction.
Chatbot and AI technology allow sales departments to create intelligent response flows that guide website visitors through conversations at certain touchpoints based on their activity and other details.
Conversational marketing platforms increase customer service standards and simplify the entire buying process for potential customers. They generate qualified leads and provide insights, allowing businesses to learn more about customer preferences and demographics, leading to an acceleration in the sales cycle.
Types of Conversational Marketing Platforms
Let’s explore five main types of conversational marketing tools that change how businesses can connect with audiences.
- Live chat – they are crucial for businesses that want to provide visitors with exemplary customer service. They allow customers to engage in real-time chats with businesses.
- Chatbots – they mimic human conversations to answer visitor questions. But they do more than that. They can guide prospective customers through the buying process and address frequently asked questions, serving as a first line in the customer care journey. They are an ideal option when a business wants to provide 24/7 support or assistance to customers, always there to guide and reassure your customers.
- Emails – they serve a multitude of purposes, from connecting a business with its audience to selling or building a relationship with customers.
- Social media – they are great at connecting businesses with their audience. They allow space for interactions, receiving feedback, and content sharing.
- Form builders – they provide interactive and engaging experiences to customers. They allow businesses to create entertaining, dynamic forms that mimic natural conversations using features like conditional logic. With them, you collect valuable info on a personal level, guiding visitors through the product acknowledgment or buying process. They allow you to qualify leads and boost conversions in a low-effort, high-impact way.
Now, let’s dive into six conversational marketing tools that small and medium businesses (SMBs) can use to up their game. These tools let you chat with your customers in real-time, boost engagement, and convert more leads—quickly and easily!
Drift (Salesloft)
Drift is a big player in the conversational marketing world. It’s a chatbot and live chat platform that connects you with your website visitors instantly. Whether you’re answering product questions, booking meetings, or closing deals, Drift makes it feel like you’ve got a salesperson working 24/7.
It has various benefits when used by businesses as a conversational marketing tool:
- Real-time engagement: Chat with prospects right when they’re most interested.
- Lead qualification: Automatically routes qualified leads to your sales team without you lifting a finger.
- Easy to use: No need to be a tech wizard to set it up.
The downside is that it doesn’t have a transparent pricing list, meaning you have to contact their sales department for pricing options.
Intercom
Intercom is like the Swiss Army knife of customer communication. It offers live chat, chatbots, product tours, and email marketing – all wrapped up in one easy-to-use platform.
You can segment your audience and send personalized messages, improving customer satisfaction and driving more sales. It has support for 45 languages, and centralized shared inbox functionality for customer support.
It allows your business to use bots to qualify leads and schedule meetings, freeing up your sales team. Segment customers based on behavior and send targeted, relevant messages.
Intercom works with almost any tool you’re already using, so no need to switch up your whole system.
HubSpot Live Chat
HubSpot offers a full CRM, but if you’re just looking for conversational marketing, their Live Chat feature is great for SMBs. It integrates smoothly with HubSpot’s CRM (or any other CRM), so you can track and nurture leads without extra effort.
It is perfect for businesses on a budget but still packed with value. You can track customer interactions easily and keep your sales process organized. Plus, you can tailor the chat experience to match your brand’s style and voice.
Tidio
Tidio is an all-in-one platform that gives you live chat, chatbots, and email integration. It’s super popular with SMBs because it’s affordable, easy to use, and works across platforms like Facebook Messenger and Instagram. You don’t just get web chat—you can respond to messages from multiple sources all in one place.
Some of its benefits for business usage include:
- Affordable pricing: Budget-friendly plans that scale as your business grows.
- Cross-platform messaging: Talk to your customers wherever they are – be it your website, Facebook, or Instagram.
- Multilingual support: Great if your business serves diverse, global audiences.
ManyChat
ManyChat is all about automating conversations on Facebook Messenger, Instagram, and WhatsApp. If your audience is hanging out on social media, this is your go-to tool. You can use it to create automated sequences that nurture leads, answer FAQs, and even offer discounts, driving more conversions.
It is a social media focused tool, which makes it perfect if your audience is mostly on Facebook or Instagram. You save time by automating conversations and nurturing leads and increase interaction with your social followers, turning them into loyal customers.
123FormBuilder
The cherry on top for conversational marketing tools can be 123FormBuilder! It is an excellent option because it allows businesses to create highly customizable, interactive forms that feel more like a natural conversation than a traditional static form. The drag-and-drop interface lets you design dynamic forms that adapt to user responses, making the entire experience more engaging and personalized.
123FormBuilder integrates with CRMs, email marketing tools, and other apps to streamline lead generation and follow-up processes. It simplifies data collection, automates lead qualification, and optimizes the customer journey, all without coding skills.
123FormBuilder is an excellent conversational marketing tool for businesses and organizations that use forms when communicating with visitors and customers. You can easily create conversational forms with 123FormBuilder or choose from our form templates and go from there.
Set up automatic email notifications for responses and thank-you messages for active respondents. It has features that allow you to collect, track, and manage customer questions and feedback, grow your databases, and optimize your workflows.
Final Thoughts
These conversational marketing tools let you have real-time, personalized conversations with your audience. For an organization, this means better engagement, faster lead conversion, and less time spent on manual tasks. Whether you want something simple and budget-friendly or a tool that integrates with your CRM, there’s a perfect match out there for your business!
Why not start with 123FormBuilder? It’s here, it’s free, and it can help you grow your lead-generation process and optimize your business!
