How Worten Scaled Its Successful Online Operation with 123FormBuilder Enterprise
Worten, a major player in online electronics retail, needed a scalable solution to manage internal processes and post-sales customer interactions efficiently. In 2022, they adopted 123FormBuilder Enterprise to handle high-volume submissions across their online forms.
This case study explores how Worten used key features like webhooks, approval processes, and custom integrations to simplify operations and improve department efficiency.
Client Background
Worten is an important player in the online electronics retail market. It offers a wide variety of products, including appliances, mobile phones, laptops, and household items.
Known for its customer-centric approach, Worten.pt is a company that provides free delivery services and has a strong digital presence through its online platform. To ensure smooth internal operations and effective post-sales communication, Worten needed a reliable and scalable solution to handle a large number of forms across different departments.
In 2022, Worten adopted 123FormBuilder Enterprise, opting for multiple licenses. The goal was to integrate forms into their internal systems, manage high-volume submissions, and streamline post-sales customer interactions – all while maintaining data integrity and operational efficiency. Over time, this partnership has proven instrumental in optimizing their business processes.
The Business Challenge
Worten faced several challenges related to managing customer interactions and internal workflows, including:
- Handling a large number of forms with an average of 13,000 submissions per month, covering various departments such as sales, customer service, and inventory.
- Managing and processing large volumes of data efficiently, especially considering the need for forms to connect with internal systems.
- Ensuring forms were customizable to match internal operational requirements and external customer-facing experiences.
- Maintaining effective communication with customers after sales, ensuring timely responses and resolution of queries.
- Integrating form submissions with internal tools through webhooks and managing large files and data storage needs.
These challenges demanded a highly customizable, scalable, and secure solution. Enter 123FormBuilder Enterprise!
The Solution: 123FormBuilder Enterprise
123FormBuilder Enterprise provided the flexibility and features necessary for Worten to overcome these challenges and streamline operations. Here are the key features that played a central role in their success:
- Webhook Integrations – Worten integrated 123FormBuilder with their internal tools through webhooks, ensuring data from forms is automatically fed into their systems for processing. This real-time data synchronization saved time, reduced errors, and ensured that no information was lost during the transfer.
- Customizable Form Builder – The platform’s flexible form builder enabled Worten to create a large number of forms with varying levels of complexity. Most forms average 25 fields, but more advanced ones include custom JavaScript for dynamic functionality. This customization ensures the forms meet both internal process requirements and customer expectations.
- Approval Process – Worten implemented a built-in approval process for certain forms, ensuring that submissions go through the necessary checks and validations before processing. This feature is crucial for maintaining quality control and ensuring consistency across their operations.
- Save & Resume – The ability to save progress and resume later proved invaluable for customers filling out longer forms, such as warranty registrations or customer support requests. This feature reduced the number of incomplete submissions and improved the overall user experience.
- Domain Aliasing for Shared Forms – When sharing forms externally via links, Worten uses domain aliasing to ensure that the forms appear to come from their official website. This customization reinforces their branding and provides a more professional appearance for their customers.
Worten – 123FormBuilder Partnership Results
Since adopting 123FormBuilder Enterprise, Worten has seen notable improvements in both operational efficiency and customer satisfaction:
- Improved Operational Efficiency: With forms averaging 13,000 submissions per month, the automated integration with internal tools via webhooks has minimized manual data entry, saving time and reducing errors.
- Improved Customer Experience: The approval process, save & resume feature, and easy-to-navigate forms have led to higher completion rates and fewer abandoned forms, especially for post-sales communication.
- Brand Consistency: Domain aliasing helped reinforce Worten’s branding across all shared forms, providing customers with a seamless and professional experience.
Conclusion
123FormBuilder Enterprise has significantly improved Worten’s ability to manage forms across various departments, from sales to customer service, while improving communication with customers after the sale.
Advanced features like webhooks and the customizable form builder allowed Worten to organize its operations better, ensuring seamless data flow and better customer interactions. As Worten continues to grow its digital footprint, 123FormBuilder remains crucial in its operational toolkit. Your business could be next! Give 123FormBuilder Enterprise a try, and set up a demo call with our team today!
