Frequently Asked Questions

Do you need a release form for testimonials?

Every time you ask for a testimonial, you also need the customer’s consent to release their quote. The customer has to give you permission to make their appreciation public. The release gives you the right to further use the testimonial on your online channels as you see fit.

How do I use testimonials on my website?

Social proof is a powerful tool to build trust, and if done correctly, you can strengthen and amplify your reputation. So you want to make sure it’s visible on your website. Include it on your homepage at a first customer contact. Create a dedicated page for it, where visitors can explore your customer’s experience and opinions. Use it strategically and add it to specific pages that describe product features or where potential customers might need extra information.

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