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Need to effortlessly collect feedback information with a safe and secure online form? 123FormBuilder’s feedback form templates allow organizations to collect feedback from employees, customers, patients, and students in minutes, all while storing data in a secure cloud-based database. Without code, you can easily create, customize, and share professional feedback forms with your respondents, allowing them to submit feedback anywhere online.

What is a feedback form?

A feedback form is an easy way to collect opinions about a product, service, or individual to improve your business, products, services, or overall employee experience, for example.

What is the purpose of feedback forms?

Nobody can read minds; that’s what feedback forms are for. Feedback forms are documents you can use to ask for feedback from customers, employees, managers, stakeholders, and pretty much anyone whose opinion helps you understand their needs, concerns, and wants.

Creating a great feedback form is extremely easy with 123FormBuilder. You just:

  1. Grab one of the feedback form examples we have in our database or create your own feedback form from scratch by dragging and dropping fields (yes, THAT easy!)
  2. Customize it with conditional logic (so that respondents only see the fields they need to see), email notifications, and your own customized design (to make it match your brand).
  3. Publish it anywhere: on your site, on social media, or just send it over via email
Start Creating Your Free Feedback Form

Benefits of feedback forms

Feedback forms offer numerous advantages for businesses and organizations:

  • Insightful Data Collection: Feedback forms serve as a structured mechanism for gathering valuable insights directly from customers or employees.
  • Facilitate Improvement: They enable stakeholders to express opinions and share experiences, leading to meaningful enhancements in products, services, and processes.
  • Informed Decision-Making: The data collected through feedback forms informs strategic decisions, ensuring alignment with stakeholder needs and preferences.
  • Enhanced User Experience: Incorporating feedback leads to improvements in user experience, resulting in higher satisfaction levels and increased loyalty.

What should a feedback form include?

Feedback forms should be short and sweet because nobody wants to fill out endless forms. Generally, people just want to be heard — but they don’t want to feel like they are being asked too many questions and that their time is not valuable.

As such, a feedback form should only include the essentials. For example, some of the most popular elements included in feedback forms include:

  • Targeted feedback questions (e.g., “How would you evaluate your experience in our store?”)
  • Comments or suggestion boxes (basically, open-ended questions that allow people to state their opinions)
  • Contact information (to help you run a more in-depth analysis of your results)
  • Satisfaction ratings (like NPS surveys, customer questionnaires, and Likert scales surveys, which specifically request customers/ employees to rate their service/ product/ work experience)

How to Create a Feedback Form?

Simply customize one of the available feedback form templates or create a new form within your 123FormBuilder account. Click the “use this template” button to duplicate the form in the form editor and start editing it with the question types you need, including:

  • Likert scales
  • Radio buttons
  • Multiple choice checkmarks
  • Rating stars
  • Text fields
  • Name
  • Email

123FormBuilder provides several publishing options for your feedback form:

  • Shareable link
  • Embed code
  • Lightbox/popup window

No matter what publishing option you choose, all you need to do is copy and paste the link or code wherever you want to publish your form.

Use the design options within 123FormBuilder’s visual editor to create great-looking feedback forms that match your branding colors and logo.

Integrate Tools as Easy as 1-2-3

Once published, your feedback form will start collecting data — and you can easily transfer it to your preferred tools by using one of the 80+ tools 123FormBuilder is integrated with, including:

Moreover, there are 4,000+ zaps available in Zapier that allow you to gather customer feedback through 123FormBuilder and send it to any tool you are currently using.

How do you write an effective feedback form?

Writing an effective feedback form requires careful consideration of various factors to ensure clarity, relevance, and ease of use.

Here are the steps to craft impactful feedback forms:

  1. Define Purpose: Clearly outline the objectives and goals of the feedback form.
  2. Organize Questions: Structure the form with clear and concise questions.
  3. Use Question Types: Incorporate a mix of closed-ended (multiple choice, rating scales) and open-ended questions to gather diverse feedback.
  4. Ensure Clarity: Write questions that are clear, unambiguous, and free from bias to facilitate accurate responses.
  5. Include Space for Comments: Provide opportunities for respondents to provide additional comments or suggestions for more in-depth feedback.
  6. Keep it Concise: Keep the form as short and focused as possible.
  7. Test and Refine: Pilot the form with a sample group to identify any issues or confusion and make necessary adjustments.

Examples of Feedback forms available on 123FormBuilder

123FormBuilder is a versatile form builder that allows any non-tech savvy to build forms and online surveys without coding. If you’re looking to gather feedback remotely, better understand your customers, make informed decisions for your business, and automate processes on the go, 123FormBuilder’s feedback forms templates are what you need.

Select a template or create mobile-friendly forms from scratch using drag-and-drop, your keyboard, and your mouse.

Here are some of the feedback forms you can edit or create on 123FormBuilder:

Tips to create useful Feedback forms

Keep the following tips in mind when creating your feedback forms:

  • Make sure it looks uncluttered and easy to follow
  • Label your form fields
  • Make sure your questions are crystal-clear
  • Don’t force respondents to answer all the questions unless they are mandatory
  • Create a logical flow for your questions and use conditional logic to display fields only when the respondent checks or answers related questions
  • Make your feedback forms responsive on desktop and mobile devices (all 123FormBuilder feedback forms are fully responsive on mobile screens, just sayin’).
  • Add a personalized Thank You page. You should definitely show your customers and employees you are grateful for their feedback. In 123FormBuilder, setting up a custom Thank You page takes less than a minute.
Start Creating Your Free Feedback Form